Renting an Email List
Email list rental is a relatively new way of online marketing which enables you to instantly send out an email message to somebody who's interested in learning more about your goods or services. You set up the time and date the email will be delivered, how many recipients will receive the message, and how much payment for this service. Renting an email list has many advantages to it which makes it a popular method of online marketing . Let's talk about some of these...
* Ease of Use - A simple interface and user friendly format makes it easy to rent a list. Signing up and going through the sign up process is quick and straightforward. It also doesn't take up a lot of your time. The software does all the work for you. After you've signed up, you're ready to start marketing and selling immediately. This is just one of the many reasons why a lot of marketers prefer to work with an affiliate company as opposed to a junk email list broker.
* High yield potential - Email list rental is great for acquiring a high volume of email addresses. This is because the service provider you're working with is on a constant lookout for new clients to rent out. This is because they want to earn money as fast as possible. By renting out as many email addresses as possible, they're making themselves money quicker. As a result, you're getting the opportunity to market to a large audience. As mentioned above, the service provider you work with maintains a database of all their subscribers which means if somebody signs up, their name is registered with the company.
* List Cost - Another benefit to renting from a list broker is list cost. List brokers usually charge per thousand impressions or per month. List cost varies widely. Some charge based on the amount of leads you plan to generate. However, most charge according to the size of the subscriber list.
* Targeted Email List - By renting from a reputable broker, you get the advantage of a huge targeted list to promote to. A good broker will provide you with both options - one that lets you rent thousands of targeted email addresses or one that offers you a low rental but allows you to manage your own campaign. Either option allows you to target people based on geography, demographics and other parameters. You can choose to advertise to these people according to what type of businesses they might be interested in.
* Opt-in Priority - If you're planning to use rented addresses to promote a business, it's important to remember that these addresses are considered "collateral". When you rent an email address from a brokers directory, you give them the right to sell these addresses to marketers. So, before you rent an email address, make sure that you have carefully chosen the people you want to rent from the brokers directory. Make sure they are people who will likely buy your products or services. It would be bad to market to this type of audience when you actually intend to sell to them yourself!
* List Building Benefits - There are many list building strategies available online and offline. One way to build a list without renting is to offer a giveaway of a product for signing up. This strategy has been used successfully by some list brokers. You should check out their history before choosing to rent from them. Check out also the services and features they offer for renting lists.
The bottom line - When you rent email lists from a reputable email list broker, you get the benefit of a large targeted email lists without the cost of buying your own. You also get the benefit of managing your own campaign and marketing through the built-in autoresponder in your account. This way you can easily manage and maintain your email lists.